Advisor and Legendary Direct Response Digital Marketer
The value in any brand, token, or product lies in the desire of the people to consume it, and the number of times, over time, they do so.
By presenting three global solutions with one ‘creative technology backbone‘, this token delivers exponential, repetitive usage and liquidity of a finite resource, which inflates that value.
Create the Global Quality Standard for all Courses and verify competencies with smart contracts and AI
Reinforce desired values and behaviour with a tokenised reward system to earn while learning within a varified identity wallet
Deliver immutable proof of all achievements, roles and skills in a Credibility Score
Through engagement activities, the users earn fractional micropayment on the EB platform through 7 levels of membership, adding to their airdropped Tokens to each of the member levels.
We shall create Blockchain API interface which will allow the accredited partners to adopt the technology, including compliance and KYC, through the Cloud, “Platform as a Service” with a free level, enterprise and personalised level of service, replicating for all who wish to have aspects of the Executive Boardroom flagship platform, or merely adopt the components missing to their own. Thus ensuring the cyclical utility for the Token
One major underlying strength of this project is the considerable marketing experience of the team members, from global brand development, database and direct marketing, email marketing, social media and paid media networks. We shall deploy the latest high conversion strategies through a funnel stacking strategy.
Stacking is where multiple components of software or communications are layered to create a composite outcome. In Marketing each stack compromises email, autoresponders, campaign objectives, heat maps, and tracking pixels to generate intelligent data sets from which changes and improvements can be made – each one a discrete process with measurable outcomes.
Three separate marketing stacks will drive visitors and users to the site;
The objective to drive more than 2m visitors to the platform in the first 18 months, to a Free Entry Membership.
Member nurturing, draws them up through the ‘Inverted Funnel Stack’ where separate funnel sequences are layered on top of each other – each with a unique objective; to raise awareness in the user of their need to change, to influence them to consider making the change required, to encourage and thereby build the intent, before facilitation the action steps needed to deliver participation in the Membership.
Each coloured layer stack in the model uses a different combination of Psychological Needstates, Tags, Bots, Emails and Cookies drawing the user further into the benefits and desire to use the Platform and the Token – and draws the user deeper into the experience.
The stacked funnels, facilitate the various cross over points and ‘open loops’ that will come from the user experience segmentation depending on Educational institutions, the Online Academy, Seminars and Conferences or City Groups. This delivers an exponentially faster conversion process with multiple touch points.
Finally, at member immersion, there are 7 levels of Membership available all at different price points to suit all budgets; Gren, Purple, Gold, Platinum, Diamond, Ruby and Black.
A business education and training brand
Membership Site educational model, and subsequently expands operations into 12 client countries
Learning Management System;
Quiz Funnels; Gamification;
Dynamic Feedback Systems.
Prototype Platforms relaunched and white labeled
Recruitment; Operational Development;
Technical Development; Market Development;
Details in white paper
Details in white paper